Italian entrepreneur, financier, and President of SEA Societa Europea Autocaravan. He has been dubbed "The Coolest Man on Instagram" through documenting his luxurious lifestyle and travels to his 11 million followers.
He was on the administration board of Industria Macchine Automatiche S.p.A.
Also a DJ, he released his debut single titled "Viento" in 2017.
He was born in Bologna, Italy. He graduated in economics at Alma Mater Studiorum. He married model Giorgia Gabriele.
He has rode horses with good friend with actor Zac Efron. He is also good friends with footballer Cristiano Ronaldo.